This Privacy Policy is to ensure you understand the information we collect from you, why we collect it, how it is used, and your choices regarding your information. This Privacy Policy applies to websites, all existing variants (i.e., iOS, Android) of the Passionfruit app (“Passionfruit” for short), events, and other services operated by Passionfruit Inc. For simplicity, we refer to all of these as our “services” in this Privacy Policy. We’ve added links to this Privacy Policy on all applicable services. Use the below table of contents to quickly navigate to a section of interest.



The company that is responsible for your information under this Privacy Policy is:

Passionfruit Inc.
8 York St
Unit 301
Toronto, ON M5J 2Y2

In this Privacy Policy, Passionfruit Inc. may be referenced as “we,” “us,” or “our”.


We receive information from others about you

Your Facebook or Apple login can be used to create and log into your Passionfruit account. This saves you from having to remember another user name and password and shares some basic information from your Facebook or Apple account with us that we need to create your profile, expediting the onboarding process and saving you precious time. If you login on Passionfruit via your Facebook or Apple login credentials, you are authorizing us to access and process certain Facebook or Apple account information.

By allowing us to access your Facebook account, you understand that we may obtain and process the following information from your Facebook account: your name. If you authorize and grant us permission to do so, we may also obtain and process your email address, date of birth, gender, and Likes (the list of all Facebook Pages you have Liked).

By allowing us to access your Apple account, you understand that we may obtain and process the following information from your Apple account: your name and email address.

Other users may provide information about you as they use our services. For instance, we may collect information about you from other users if they contact us about you.

You give us information directly while using our services

  • When you create an account, you provide us your gender, date of birth, first and last name, and an email address
  • When you contact us through our website, you give us your email address and your name.
  • When you sign up for our Mailing List through our website, you give us your email address.
  • When you participate in surveys, you give us your insights into our products and services, responses to our questions, and testimonials.
  • If you contact our user support team, we collect the information you give us during the interaction. Sometimes, we monitor or record these interactions for training purposes and to ensure a high quality of service.
  • We process your chats with other users, your search terms, and your passion words/phrases as part of the operation of the services.

We collect information from you as you use our services

We collect information about your activity on our services, for example, how you use them (e.g., dates and times you log in, searches you conduct, buttons you press, pages you open, settings you change) and how you interact with other users (e.g., users you connect and interact with, dates and times of your exchanges, number of messages you send and receive).

We collect information from and about the device(s) you use to access our services, including:

  • hardware and software information such as IP address, device ID and type, device-specific and apps settings and characteristics, app crashes, browser type, version and language, operating system, time zones, identifiers associated with cookies or other technologies that may uniquely identify your device or browser (e.g., IMEI/UDID and MAC address)
  • information on your wireless and mobile network connection, like your service provider and signal strength
  • information on device sensors such as accelerometers, gyroscopes, and compasses

If you give us permission, we can collect your precise geolocation (latitude and longitude) through various means, depending on the service and device you’re using, including GPS, Bluetooth, and Wi-Fi connections. The collection of your geolocation may occur in the background even when you aren’t using the services if the permission you give us clearly permits such collection. If you decline permission for us to collect your geolocation, we will not collect it.


To administer accounts and provide services

  • Create and manage your account
  • Provide you with support, respond to your requests, and troubleshoot problems
  • Communicate with you about our services
  • Register you and display your profile on new Passionfruit features

To connect and introduce users to one another

  • Match you with other users based on your and their search criteria (age range, distance limit, desired genders to match with), search words/phrases, and passion words/phrases
  • Show users’ profiles to one another

To improve our services and communicate changes and updates to you

  • Administer surveys
  • Conduct research and analysis of users’ behaviour to improve our services and content (for example, we may decide to change the look and feel or even substantially modify a given feature based on users’ behaviour)
  • Develop new features and services
  • If you’ve signed up for our Mailing List, we will send you emails regarding the latest updates and important news surrounding Passionfruit

To prevent, detect, and fight fraud, illegal activities, and unauthorized activities

  • Address actual or alleged misbehaviour on and off our services
  • Perform data analysis to better understand and design countermeasures against these activities
  • Retain data related to fraudulent activities to prevent against recurrences

To ensure legal compliance

  • Comply with legal requirements
  • Assist law enforcement
  • Enforce or exercise our rights, for example our Terms of Service

To process your information as described above, we rely on the following legal bases:

  • Provide our service to you
    Most of the time, the reason we process your information is to perform the contract that you have with us. For instance, as you go about using our service to build meaningful connections, we use your information to maintain your account and your profile, make it viewable to other users, and recommend other users to you.
  • Legitimate interests
    We may use your information where we have legitimate interests to do so. For instance, we analyze users’ behaviour on our services to continuously improve our services, and we process information for administrative, fraud detection, and other legal purposes.
  • Consent
    From time to time, we may ask for your consent to use your information for specific reasons. You may withdraw your consent at any time by contacting us at the address provided at the end of this Privacy Policy.


  • With other users
    You share information with other users when you voluntarily disclose information on the service (including your public profile). Please be careful with your information and make sure you’re comfortable that the content you share is publically viewable since neither you nor we can control what others do with your information once you share it.
  • With our service providers and partners
    We use third parties to help us operate and improve our services. These third parties assist us with various tasks, including data hosting and maintenance, analytics, and user support. We follow a strict vetting process prior to engaging any service provider or working with any partner. All of our service providers and partners must agree to strict confidentiality obligations.
  • For corporate transactions
    We may transfer your information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control.
  • When required by law
    We may disclose your information: (1) to comply with a legal process, such as a court order, subpoena or search warrant, government or law enforcement investigation, or other legal requirements; (2) to assist in the prevention or detection of crime (subject in each case to applicable law); (3) to protect the safety of any person.
  • To enforce legal rights
    We may also share information: (1) to mitigate our liability in an actual or threatened lawsuit; (2) to protect legal rights of our users, business partners, other interested parties, or ourselves; (3) to enforce our agreements with you; (4) to investigate, prevent, or take other action regarding illegal activity, suspected fraud, or other wrongdoing.
  • With your consent or at your request
    We may ask for your consent to share your information with third parties. In any such case, we will make it clear why we want to share the information.


Sharing your information can involve cross-border data transfers between jurisdictions. For instance, where the service allows for users to be located in the European Economic Area (“EEA”), their personal information is transferred to countries outside of the EEA. More broadly, if you live in a country with data protection laws, the storage of your personal data may not provide you with the same protections as you enjoy in your country of residence. By using our services, you agree to the transfer of your personal information to, and storage and processing of your personal information in, any such countries and destinations.


Brief introduction to cookies

Cookies are small data files placed on your device’s memory, typically when you visit certain websites from your web browser, and are then read or accessed from your web browser by the website provider. A cookie usually contains the name of the website (its domain, or internet location) from which the cookie originated, when the cookie will expire, and a randomly generated unique identifier code/number. A cookie may also contain information about your device, such as user settings, browsing history, and activities conducted while browsing.

Cookies can generally be classified by a few main categories:

  • First-party and third-party cookies
    First-party cookies are placed on your device directly by us. As an example, we use them to adapt our website to your browser’s language preferences. Third-party cookies are placed on your device by our partners and service providers. For example, we use third-party cookies to measure user traffic statistics on our website and to enable you to share content with others across social media platforms.
  • Session and persistent cookies
    Session cookies expire when you close your browser. Session cookies may be used to learn more about your use of a website during one single browser session and to help you navigate the website more efficiently. Persistent cookies (also called stored cookies) remain active until a pre-set expiration date. These types of cookies are primarily used for analytical purposes.
  • Other tracking technologies
    Other technologies such as web beacons (also known as pixel tags or clear gifs), tracking URLs, and software development kits (SDKs) are used for similar purposes as cookies. A web beacon is a tiny, transparent image that contains a unique identifier which enables us to recognize when someone has visited our website or opened an email we sent. A Tracking URL is a custom generated link that helps us determine the different paths visitors take to get to our website (for example, by clicking on a link from an external website).  SDKs are small pieces of code included in mobile apps which behave like cookies and web beacons. For brevity, we refer to all these preceding technologies as cookies below.

How we use cookies

We use cookies to recognize you and/or your device(s) and thus distinguish repeat visitors from new ones, remember your preferences and settings, analyze site traffic and trends, and enable you to use social features. Together, this allows us to personalize your experience on our services and conduct research towards improving our services. To further accomplish these purposes, we may link information from cookies with other personal information we hold about you.

The third-party cookies that we use can be divided into two main types:

  • Social media plugin cookies
    Some places on our website allow you to share content on social media by clicking a button (e.g., Twitter “Share to Twitter” or LinkedIn “in” buttons). Depending on your social media account settings, we automatically receive information from the social media platform when you use the corresponding button on our website.
  • Google Analytics service cookies
    Our website uses Google Analytics, a service that uses cookies to collect information about your use of our website in order to report website trends. This service helps us to understand how our website is being used, how effective any marketing campaigns are, and how to customize and improve our website for you.

Your cookie control rights

There are several cookie management options available to you. Please note that our website may not work fully or correctly if you change certain preferences, such as disabling all cookies.

  • Browser controls
    Most web browsers provide settings that allow you to clear, control, and reject cookies and alert you when a cookie is placed on your computer. The procedure for managing cookies is specific to each internet browser. You can check the required steps in your particular browser’s help menu or online documentation. For example, the procedure for Google Chrome (desktop and mobile) can be found here.
  • Mobile device controls
    You may be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is different for each device. Consult your device manual, help menu, or usage guide for the steps specific to your particular device.
  • Social media plugin cookies
    To learn more about social media cookies and the options available for you to manage them, we suggest you refer to your social media platform’s cookie and/or privacy policy.
  • Google Analytics service cookies
    To opt out of Google Analytics, download and install the Google Analytics opt-out browser add-on from here.


The following tools exist for you to control your information:

  • Device permissions
    Mobile platforms have permission systems for specific types of device data and notifications, such as location services and push notifications. You can change your settings on your device to either consent or oppose the collection of the corresponding information or the display of the corresponding notifications.
  • Log out or uninstall
    You can stop all information collection by Passionfruit by logging out of the app or uninstalling it using the standard uninstall process for your device. If you log back in, information collection will resume. If you uninstall the app from your mobile device, the unique identifier associated with your device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier to your previous activities.
  • Account deactivation
    You can deactivate your account from within Passionfruit to permanently stop information collection. Section 9 of this document explains what happens to your existing information and how we delete your personal information as part of our routine procedures after account deactivation.
  • Cancel Mailing List subscription
    If you have signed up for our Mailing List and receive an email to your address as a result, you can unsubscribe via the instructions provided in that email. This will also remove your email address from our Mailing List database.

Your privacy rights further entitle you to the following privileges:

  • You can request a copy of your personal information by contacting us through the contact information given at the end of this document.
  • If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, or object to its processing, please contact us.
  • If you have concerns about how we process your personal information, you may have a right to lodge a complaint with an appropriate data protection authority. The data protection authority you can lodge a complaint with may be where you live, where you work, or where we are established.

If you are contacting us to request a copy of, to rectify, to delete, or to object to the processing of your information, please do so from the email address used to create your Passionfruit account.

If you created your Passionfruit account using your Facebook credentials, or you have used the Facebook method to sign on, you have shared your Facebook information with us. In this case, you will have an additional User ID for Passionfruit that was generated by Facebook. Please include this User ID along with any request you make regarding your information. To locate this User ID:

  1. Login to your Facebook account either on or on the Facebook App
  2. Find and select Settings & Privacy, then click Settings
  3. Find and select Apps and Websites
  4. Find Passionfruit in one of the lists of apps and websites that opens up, then select it
  5. Your User ID should appear near the bottom of the subsequent page

For your protection and the protection of all of our users, we may ask you to provide proof of identity before we can answer any requests. For example, if you wish to request to have your data deleted but have lost access to the email address used to create your Passionfruit account, we may need to obtain documentation that verifies your identity before proceeding with your request. Should we be unable to verify that the Passionfruit account belongs to you, we may not be able to comply with your request.

We may reject requests for certain reasons, including if the request is unlawful or if it may infringe on the privacy of another user. If you wish to receive information relating to another user, such as a copy of any messages you received from them through our service, the other user will have to contact us to provide their written consent before the information is released. We may not be able to accommodate certain requests to object to the processing of personal information, notably where such requests would not allow us to provide our service to you anymore. For instance, we cannot provide our service if we do not have your date of birth.


Although we do our best to secure your information, we do not promise, and you should not expect, that your personal information will always remain secure. We may suspend your use of our services if we suspect or detect any breach of security. If you believe that your account or information is no longer secure, please notify us immediately.


We retain your personal information for 3 months following account deactivation. This allows us to restore your account in the event that your account deactivation was accidental or you change your mind. After 3 months, we delete or anonymize (for statistical and product research purposes) your information.

There are certain exceptions that cause us to retain your information beyond our normal procedure. Namely:

  • To comply with applicable law (for instance, some “traffic data” is kept for one year to comply with statutory data retention obligations)
  • To evidence our compliance with applicable law (for instance, records of consents to our Terms of Service, Privacy Policy, and other such consents are kept for five years)
  • For our legitimate business interests, such as fraud prevention and enhancing users’ safety and security (for example, information may need to be kept to prevent a user who was banned for unsafe behaviour or security incidents from opening a new account)
  • An outstanding issue, claim, or dispute requires us to keep the relevant information until it is resolved

Although we carry out data deletion processes according to the above guidelines, we cannot promise that all data will be deleted within a specific timeframe due to technical constraints.


Our services are restricted to users who are 18 years of age or older. We do not permit users under the age of 18 on our platform and we do not knowingly collect personal information from anyone under the age of 18.


We may make changes to this policy over time as we evolve our services to provide you a better experience. If we make a change to this policy that, in our sole discretion, is material, we will notify you via the email address associated with your account and by posting a notice within Passionfruit. By continuing to access or use our services after those changes become effective, you agree to be bound by the revised Privacy Policy. The most current version of the policy will govern our use of your information and will always be at


If you have questions or suggestions about this Privacy Policy, don’t hesitate to reach out to us. Here’s how:

By email:

By post:  Passionfruit Inc.
                8 York St
                Unit 301
                Toronto, ON M5J 2Y2


This Privacy Policy was last updated on 31 March 2021.