The idea of Passionfruit arose from the advent of digital social infrastructure as we find ourselves immersed in social media and our online network in order to connect with others. While social media apps have done well to connect people all over the world, it has simultaneously left some of us feeling more disconnected than ever. There are a number of apps that provide quick and easy socializing with the use of swipes, likes, views, emojis, notifications, and complex algorithms designed to keep us consuming content and seeking validation online. However, these apps fail to address the larger issues we’ve noticed in society.
As we look around our world, we have noticed a lack of meaningful connections amongst individuals. People have a need to connect with others on a personal level. This requires a focus on core values and passions rather than fringe features and gimmicks. The current landscape of social media apps do well to entertain us but do very little to foster meaningful relationships. We wanted to create an avenue that would emphasize unique passions and celebrate the individuality of our users. We believe that focusing on people’s passions allows us to see who they really are instead of who they try to be on other social media apps. We’re not interested in a personality contest; instead, we want to give you the chance to be exactly who you are and meet new people who are just as interesting.